Our friend Paul Gillin, one of the most most respected journalists in the IT industry, returned to Pundit Review Radio to tell us about his excellent new book, The New Influencers: A Marketer’s Guide to the New Social Media
Blogging, podcasting and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces by identifying the influencers, their goals and their motivations. The book also offers advice for marketers at both large and small organizations on how to influence the influencers.
What is Pundit Review Radio?
Pundit Review Radio is where the old media meets the new. Each week Kevin and Gregg give voice to the work of the most influential leaders in the new media/citizen journalist revolution. Hailed as “Groundbreaking†by Talkers Magazine, this unique show brings the best of the blogs to your radio every Sunday evening from 7-10pm EST on AM680 WRKO, Boston’s Talk Leader.